PITCHING

This deserves a separate post. It can be nerve racking but ultimately prepares your for future pitches and gives you some control over the weekend (if you attract enough votes).

At some events half the room will pitch. The most business viable proposals are often forgotten. Designers and developers are keen to work on interesting and creative projects. Pitch something that will gain the interest of a team, rather than funding. Concepts that will utilise popular technology are always popular.


i) First, brainstorm your ideas down on a piece a paper by considering the following:
– Problems – What things do I see everyday that I want to fix?
– Pain Points – What really annoys me? What is totally inefficient?
– Random – Whatever else is on your mind?

Add:
– Customer – Who is your target market?
– USP – What is your unique selling point/proposition (USP)?

An example of a simple template – Four boxes for each idea (Problem, Segment, Pros, Cons).

ii) Second, pick your favourites and attempt to apply a solution. Think about how the prototype will look and what elements it will incorporate:

– Web-based application,
– Mobile based application,
– Social networking site,
– Location based,
– Game based.

You will dive deeper into the product once you form a team.

iii) Thirdly, combine these thoughts and pick the best one or two.

Discuss these ideas with your friends, family and/or colleagues. Now you have your idea(s), it’s time to build the pitch. Commonly you only have a minute to sell yourself and idea. Split your 60 seconds into these sections:

– Who are you? (5-10s)
– What’s the problem? (10-15s)
– What’s the proposed solution? (10-15s)
– Who are you looking for? (5-10s)

Remember to smile and be enthusiastic. Keep cool and don’t forget yours in a friendly and open forum. You are not the only one a little nervous. Standing out will help people remember you. Silly hats or body paint may help.

At the end of all the pitches, you should be given an opportunity to summarize the pitch on a piece of paper. Make sure it stands out and simply explains the main elements of your idea. Finally, the audience will vote.

You may need to hustle people to get their votes or combine with others to gain enough votes.

Don’t get upset if you don’t get enough votes. Join a team where you can show off your skills and learn new things. After all, the weekend is all about learning and networking. The idea is not as important as the process.