• Objectives

    The Master of Business Administration degree programme (of the Directorate of Distance Education ) of SASTRA Deemed University is designed to equip practicing Executives and Managers, working in Private / Public Sector Undertakings /Government / Banks / Educational Institutions with professional skills and enable them to strengthen their career prospects. The highlight of this programme is its innovative and collaborative learning environment that fosters development of all-round managerial skills and techniques and building sensitivity to real world issues through well-designed curriculum and pedagogy. The program provides application-oriented management practices that expose the participants to real world issues, along with the ability to become 'leaders' and 'change agents’.

    Learning Outcome

    On completion of this program the participants would be equipped with the necessary conceptual and real-time management frameworks governing their areas of operations at work. It will enable them to catapult themselves to positions of higher responsibility in their organizations if they harness and apply their learning from the program appropriately.

    Salient Features

    • Strong brand image of SASTRA in the corporate sector.
    • Modular structure.
    • Study through Self Learning Materials (SLM)
    • Personal Contact Programmes
    • Highly qualified and experienced faculty
    • Affordable fee structure.
  • (Single Elective: Human Resource Management/ Marketing Management/Financial Management/Operation management/System management)

    The program consists of a total of 15 subjects and project. The 15 subjects are classified as general and specialization.
    Credit system will be followed for the online programmes of SASTRA. The MBA programme comprises 72 credits

    Semester - I (18 credits)
    Course CodeCourse NameCredit
    MBAOL 01 Fundamentals of Management and Organisational Behaviour4
    MBAOL 02 Managerial Economics4
    MBAOL 03 Accounting for Managers4
    MBAOL 04Research Methodology  for Business4
    Semester - II (18 credits)
    Course CodeCourse NameCredit
    MBAOL 05 Marketing Management4
    MBAOL 06 Human Resource Management4
    MBAOL 07 Financial Management4
    MBAOL 08 Operations Management4
    Semester - III (16 credits)
    Course CodeCourse NameCredit
    MBAOL 09 Strategic Management4
    MBAOL 10 Indian Economic and Business Model4
    MBAOL 11 Ethics and Gandhian Thoughts4
    MBAOL12EElective 14
    MBAOL13EElective 24
    Semester - IV (20 credits)
    Course CodeCourse NameCredit
    MBAOL14EElective 34
    MBAOL15EElective 44
    MBAOL16EElective 54
    MBAOL17Project and Viva - Voce8
    Grand Total72
    Finance - Elective Papers

    F01: Working Capital Management and Financing

    F02: Investment Analysis and Portfolio Management

    F03: Principles & Practices of Banking & Insurance

    F04: Project Appraisal and Finance

    F05: Introduction to Fintech

    HR - Elective Papers

    H01: Performance Management System

    H02: Organizational Development and Change Management

    H03: Human Resource Metrics and Analytics

    H04: Strategic Human Resource Management

    H05: Industrial relations and labour law

    Marketing - Elective Papers

    M01: Retail Management

    M02: Services Marketing

    M03: Digital and Social Media Marketing

    M04: Product and Brand Management

    M05: Consumer behaviour

    Operation - Elective Papers

    P01: Supply Chain and Logistics Management

    P02: Quality Management

    P03: Applied Operations Research

    P04: Material Management

    P05: Operations strategy

    System Elective Papers

    S01: Management Information System

    S02: Enterprise Resource Planning

    S03: Business Analytics and Intelligence

    S04: E-Commerce

    S05: Information Technology for Business


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Tamilnadu, India

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